You can't know what is unconscious. At the same time, you do know it because it drives your perceptions and your thoughts, your reactions to events and your emotions. The New Unconscious - unlike the old unconscious of traditional psychoanalysis - is multifaceted, pervasive, encompassing. Inside our minds and outside, in our relations with others, in our personal and our professional lives, it shapes all social and economic relations. It is relevant to government, business, politics, culture.